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Located in Bangkok, Cloud 11 bridges the rich culture of Southeast Asia’s creative industry with the future of entertainment technology. As a new creative playground, Cloud 11 will become the region’s most sought-after community for creators in gaming, music, film and content creation with a mission to empower creators through our labs, studios, and Creator Fund.

Rethinking The Future Awards 2023
First Award | Commercial (Concept)

Project Details
Project Name: Cloud 11
Category: Mixed Use & Commercial
Studio Name: Magnolia Quality Development Corporation Limited
Design Team: Snohetta, Architects 49, Design Worldwide Partnership, Shma
Area: 253,920 sq.m
Year: 2025 (Completion)
Location: Bangkok, Thailand
Consultants: Thai Obayashi
Render Credits: AsymmetricA, Cosmoscube, MIR

 

Cloud 11 | Magnolia Quality Development Corporation - Sheet2

Bringing the entire ecosystem under one roof, Cloud 11 features a creator retail podium, creative workplaces, smart hotels, tech education, and an arena for live performances and e-sports competition. Inspired by its rich surroundings, Cloud 11 stacks three layers of urban contexts –shophouses, elevated paths and the city skyline – creating the captivating “in-between” void. Inherits and interprets the scale, rhythm, profile and skyline.

Cloud 11 | Magnolia Quality Development Corporation - Sheet3

The two landscape ramps framed by striking architectural portals connect the elevated park – inviting the neighborhood to engage with the creator community at Cloud11. The public park serves as a resilient green pulse in the neighborhood, incorporating natural-driven systems and self-shading design. Cloud 11 addressed the elevated circulation network and the multilayered character of the city with an “upside down” skyline.

Cloud 11 | Magnolia Quality Development Corporation - Sheet4

Additionally, the project renovated an adjacent canal, and a public walk supporting a free-rent space for local street vendors. With creator community leverages local business through content and forms an inclusive growth with the neighborhood.