The main aim of Starfish is to establish a unique and exclusive beach holiday destination and second home that offers an unparalleled retail experience in Phu Quoc, Vietnam’s pristine coastal and forested landscapes. Nestled near the resplendent Starfish Beach, also known as Bai Sao Beach, this endeavour is an ode to nature’s finest offerings.
Rethinking The Future Awards 2024
First Award | Urban Design (Concept)
Project Details | |
Project Name: | Starfish |
Studio Name: | SOG design |
Design Team: | Guido Bigolin, Ricard Gonzalvo, Kien Do Trung, Andrea Serrano, Truc Tran, Charisse Foo, Rizalito Tabinas, Juan Velasquez |
Area: | 58 Ha |
Project Status: | Under construction |
Location: | Phu Quoc, Vietnam |
Consultants: | N/A |
Photography Credits: | SOG design |

©SOG design
The project covers an area of 58 hectares. It requires the integration of residential, retail, and hospitality aspects into a lush sanctuary that honours and enhances the site’s natural beauty.

©SOG design
Creating a destination that provides a unique experience requires strategic planning – leveraging the island’s contours and adapting the design to the local climate and cultural context.

©SOG design
One of the project’s most significant challenges was its steep topography terrain and dense brief and program. It required careful balancing with preserving the existing ecosystem and mature trees. The development must maximise efficiency with convenient accessibility for the public and residents, considering the site’s terrains.
Moreover, the luxury residential zones needed to be exclusive and optimised with Phu Quoc Island’s best views and vistas without an overly segregated feel. Future residents should have convenient access to the amenities and commercial programs. Fostering a sense of community and appeal would be vital with resident-only experiences.

©SOG design
Employing sustainable construction practices is non-negotiable. Our mission was to design a unique beachfront living that puts sustainable stewardship at the forefront.
Embracing a vernacular and tropical design approach, we crafted an environment where every detail evokes the essence of a dream vacation.

©SOG design
At the heart of it all lies our client’s vision – to create a premier beach and holiday destination in Phu Quoc, a second home of unparalleled allure and an immersive retail experience. Unveil an array of unique features and programs, the first of their kind in Vietnam, that make Starfish a lifestyle destination like no other.
Starfish is envisioned to set new standards for beachfront living.

©SOG design